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This article is part of a paid Content Partnership with the advertiser, Coldwell Banker Residential Brokerage. Daily Voice has no involvement in the writing of the article and the statements and opinions contained in it are solely those of the advertiser.

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Coldwell Banker’s Luxury Marketing Program Growing In Region

Demand for luxury properties in Fairfield County has traditionally been very strong, and as the weather begins to warm and we say goodbye to one of the most challenging winters in history, buyer activity will begin to pick up.

Cathleen F. Smith is the President Coldwell Banker Residential Brokerage in Connecticut and Westchester, N.Y.

Cathleen F. Smith is the President Coldwell Banker Residential Brokerage in Connecticut and Westchester, N.Y.

Photo Credit: Contributed
The Coldwell Banker Previews International luxury marketing program is specifically designed to market and sell luxury homes to affluent buyers around the world.

The Coldwell Banker Previews International luxury marketing program is specifically designed to market and sell luxury homes to affluent buyers around the world.

Photo Credit: Contributed

In Fairfield County, a total of 88 homes priced $2 million and higher sold in the first three months of the year, according to information from local multiple listing services.

When buying or selling a luxury home in Connecticut, it is critical to select a company that specializes in the unique needs of affluent clients. It takes just the right combination of skill and resources to market luxury properties to a worldwide audience.

Buyers and sellers of luxury properties rely on sales professionals who are specifically trained in the needs of the high-end market. That is a key reason why Coldwell Banker established the Coldwell Previews International® luxury marketing program more than 80 years ago. The Coldwell Banker Previews International luxury marketing program is specifically designed to market and sell luxury homes to affluent buyers around the world.

Through the program, each home is showcased on www.coldwellbankerpreviews.com along with a slideshow of images and video tours. The website is viewable in multiple languages and allows buyers to search for homes using keywords like waterfront, vineyard, equestrian and more.

Homes entered into the Previews program are also featured in publications that are sent to select ultra-affluent households worldwide. Like all Coldwell Banker Residential Brokerage listings, Previews properties receive a strong online presence on more than 700 websites.

In addition, Coldwell Banker Residential Brokerage in Connecticut and Westchester County, N.Y., has focused on strategic acquisitions aimed at further strengthening its position as a leader in luxury real estate within Fairfield County.

Within the last four years, Coldwell Banker Residential Brokerage has acquired 12 real estate companies. Among them have been several well-established and respected firms in Danbury, Ridgefield and Greenwich, which has bolstered Coldwell Banker’s prominent standing in those communities.

The sales associates who have affiliated with Coldwell Banker Residential Brokerage have been able to benefit from a variety of resources that are provided to them, including the Coldwell Banker Previews International® luxury marketing program.

In Connecticut and Westchester County, N.Y., Coldwell Banker Previews International has been instrumental in helping to successfully sell some of the region’s most exquisite homes and estates, including a $27.5 million lakefront retreat sited on 32 acres straddling Greenwich and Armonk, N.Y. in 2014, and earlier this year a $12 million a riverfront-estate property in Westport that represented the highest price ever achieved in this location.

Additionally, through Coldwell Banker Previews International, the company’s affiliated real estate professionals in Fairfield County are currently marketing some of the most exclusive properties. Among them are two Greenwich properties: a $54 million waterfront estate poised on a six-acre peninsula and a $31.5 million estate that sweeps across 75 acres.

Certified Coldwell Banker Previews Specialists who are affiliated with Coldwell Banker Residential Brokerage can provide expert guidance on the purchase and sale of these exquisite properties. Coldwell Banker Previews Specialists are an exclusive group that make up approximately 10 percent of approximately 87,000 Coldwell Banker sales professionals worldwide.

About Coldwell Banker Residential Brokerage in Connecticut & Westchester County, N.Y. Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company in Connecticut and Westchester County, N.Y., operates approximately 51 offices with more than 2,200 affiliated sales associates serving the communities of Connecticut and Westchester County, N.Y. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. For more information, please visit www.ColdwellBankerMoves.com.

This article is part of a paid Content Partnership with the advertiser, Coldwell Banker Residential Brokerage. Daily Voice has no involvement in the writing of the article and the statements and opinions contained in it are solely those of the advertiser.

To learn more about Content Partnerships, click here.

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