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The annual sales that run through Sunday has turned into a massive event for the downtown, said Marcia O'Kane, executive director of the Greenwich Chamber of Commerce.
"This is the largest shopping event in all of Connecticut in the summer," O'Kane said proudly.
Retailers along Greenwich Avenue and the side streets connected to it will be part of the sale with 133 retailers committed to the event, O'Kane said.
Only businesses with a Greenwich presence are allowed to participate, she said. That sets Greenwich apart from other communities sales events, she said. In other places, out-of-town businesses set up shop temporarily to sell their merchandise. Retailers from other parts of Greenwich can participate, and they will set up a temporary office in the downtown area, O'Kane said.
The sale has become a must-attend event for the town.
"This is something that residents start looking forward to," she said. "The discounts and sales are really phenomenal."
Shoppers should come prepared to walk, she said, because the sales will be up and down the Avenue. They should also be prepared to come early.
"Bring lots of quarters," she said about paying for the parking on the Avenue, on nearby streets or in the municipal parking lots.
On Saturday and Sunday from noon to 3 p.m., there will be family events offered for parents and other relatives and caregivers to bring children to the Avenue, she said.
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