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Greenwich Salon Blows Away the Competition

GREENWICH, Conn. – Few parts of the country can claim ladies as chic and pulled together as Fairfield County. Which is why Greenwich is the perfect location for a sleek blow dry bar. PlushBLOW is a new salon that’s helping to usher in the era of hyper-specialized beauty and salon services. On a recent afternoon, I visited PlushBLOW to see what the heat was all about.

The modern space is a study in clean lines and crisp white décor. And the welcoming staff was at the ready with a cappuccino for me to sip while Gina, my stylist, worked her magic on my long locks.

“You’re not cheating on your hairdresser,” insists Kristy Fidanza, PlushBLOW co-owner and stylist. “We just blow dry!” It’s an excellent point for those of us whose relationships with our hairdressers have outlasted friendships or even marriages. Because PlushBLOW is only a blow dry bar and not a full service salon, you don’t need to worry about compromising your loyalties.

“It really just started as a idea on a trip out west,” says Anthony Fidanza, Kristy’s husband and co-owner of PlushBLOW. “We noticed all these blow dry bars everywhere. We came back east and started searching for something similar and there was nothing. So we definitely felt that we were onto something.”

The Fidanzas were right. Because PlushBLOW “only blows,” getting in and out of the salon is a cinch, allowing you to circumvent the longer wait for an appointment or services that often comes with scheduling a blow out at a full service salon. And because they are open seven days a week, you can have a fresh blowout for any occasion. My appointment took me less than an hour, start to finish, and included a shampoo and conditioner treatment with Moroccan Oil products.

“Do you like it straight, or with some body?” Gina asked me. I told her to give me the signature PlushBLOW flip, a playful upturn on the ends of the hair. And despite my natural wave, Gina managed to make my hair smooth and shiny, with plenty of body. In fact, on my walk back to my car, I learned that my bouncy new blowout was actually whistle-worthy, which doesn’t happen to me every day—at least not anymore.

PlushBLOW opened the doors to its Greenwich location on May 24, joining its sister salons, located in Rye, New York and White Plains, New York. PlushBLOW islocated at 18 Lewis St. in Greenwich and is open seven days a week. Call (203) 992-1818 to schedule your next whistle-worthy blowout.

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