“The Victory Lab: The Secret Science of Winning Campaigns,” presented by Sasha Issenberg

Thursday, Nov 8, 2012 at 5:30pm

Sarah Lawrence College/Donnelley Film Theatre

1 Mead Wy, Bronxville, NY 10708

slc.edu

Free

Renegade thinkers crash the gates of a venerable American institution, shoving aside its so-called wise men and replacing their gut instinct with a radical new data-driven order. Journalist Sasha Issenberg presents the untold story of the analytical revolution upending the way political campaigns are run in the twenty-first century. Armed with research from behavioral psychology, data-mining, and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg uncovers the secret history of modern American politics, pulling back the curtain on these revolutionary tactics and strategies, which helped to decide the 2004 and 2008 races and have become essential to the campaigns of Barack Obama and Mitt Romney. Sasha Issenberg is the "Victory Lab" columnist for Slate and the Washington correspondent for Monocle, where he covers politics, business, diplomacy, and culture.

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