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Breast Cancer Alliance, Greenwich Merchants Join Forces To Go For Pink

Yonni Wattenmaker, executive director of the Breast Cancer Alliance
Yonni Wattenmaker, executive director of the Breast Cancer Alliance Photo Credit: breastcanceralliance.org
 First Selectman Peter Tesei
First Selectman Peter Tesei Photo Credit: PeterTesei.com

GREENWICH, Conn.— The Breast Cancer Alliance will again partner with more than 50 Greenwich merchants to present Go for Pink, a special day of shopping and events dedicated to Breast Cancer Awareness Month.

Scheduled for Thursday, Go for Pink brings the community together to raise awareness and critical funding for breast cancer research, education, early detection and support for patients and survivors.

Most participating merchants will be donating 10 percent of their day’s sales to BCA. Greenwich First Selectman Peter Tesei will kick off Go for Pink—now in its second year—during the Breast Cancer Alliance flag-raising ceremony held at Greenwich Town Hall at 9 a.m.

Participating merchants will display Go for Pink signs in their windows, many offering shopping discounts and refreshments throughout the day extending hours until 7 p.m.

“The Greenwich community has been tremendously supportive of Go for Pink’s mission to raise critical funds to support BCA’s goal of eradicating breast cancer,” said Breast Cancer Alliance Executive Director Yonni Wattenmaker.

BCA President Sharon Philips said, “While great strides have been made in breast cancer research, much remains to be accomplished.

"Proceeds from Go for Pink will further Breast Cancer Alliance’s mission to improve survival rates and quality of life for those impacted by breast cancer through better prevention, early detection, treatment and cure. Last year’s inaugural event helped BCA fund $1.6 million in grants for 2015.”

Since its inception in 1996, Breast Cancer Alliance, headquartered in Greenwich, has awarded more than $20 million in grants and is one of the pre-eminent breast cancer foundations in the country. Over its nearly two-decade history, BCA has funded cutting-edge research and one-year postgraduate breast surgery fellowships at 25 of the nation’s leading research institutions.

Learn more about Breast Cancer Alliance at breastcanceralliance.org .

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