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Something Natural Thrives In Greenwich; Customers Flock For Cookies & Bread

Something Natural is located in a newly renovated building nestled behind Saks Fifth Avenue at 189 Greenwich Ave.
Something Natural is located in a newly renovated building nestled behind Saks Fifth Avenue at 189 Greenwich Ave. Photo Credit: Contributed
Don't forget the chocolate chip cookies at Something Natural in Greenwich.
Don't forget the chocolate chip cookies at Something Natural in Greenwich. Photo Credit: Contributed
Getting busy at Something Natural in Greenwich.
Getting busy at Something Natural in Greenwich. Photo Credit: Facebook

GREENWICH, Conn. – Since moving on-shore from Nantucket, the iconic sandwich and bakery shop Something Natural has been thriving in Greenwich.

Devoted fans of the Nantucket Island shop are now able to enjoy its trademark oversize sandwiches on house-baked Portuguese bread, as well as a variety of other fresh breads, year-round.

The owners had received many offers to take Something Natural off-island and turned away every one, until entrepreneur Seth Hirschel came along.

This holiday season, customers are flocking to the Something Natural in Greenwich for fresh bread and cookies. The store will also be offering croutons made from the shop’s specialized herb bread, which can be used to prepare a special Something Natural Thanksgiving stuffing.

The most important thing for Hirschel in bringing the brand off-island was to bring the spirit of Nantucket to the Greenwich community. “Part of the spirit of Something Natural on Nantucket is that it’s off the beaten path. So I found this building, which was off the main drag in Greenwich, but still walking distance. It had a similar historic feel to the Nantucket shop.”

Once he saw the building, he knew right away that it would become the second home for Something Natural. Already, it is drawing customers from across Fairfield and Westchester counties and from as far as New York City.

“If you do something the best, you will succeed,” said Hirschel. “They make the best sandwich on Nantucket, and I think they make the best sandwiches I have ever had.”

He is expecting a big showing for Thanksgiving weekend, with customers taking home its trademark organic juices and large chocolate chip cookies. Those cookies have become so famous, Something Natural recently took an order for 600 cookies for a special event.

Something Natural has attracted a cult following, as evidenced by the ubiquitous Hibiscus Flower bumper stickers on cars all over the Northeast.

Something Natural, located at 189 Greenwich Ave. behind Saks Fifth Avenue, is open daily from 10 a.m. to 6 p.m. For more info, visit www.somethingnaturalct.com .

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