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Greenwich Shoppers Go For Pink To Support Breast Cancer Research

Adam Gold welcomes shoppers to Stuart Weitzman with a refreshing beverage during the Go For Pink! fundraiser, Thursday, Oct. 6, 2016.
Adam Gold welcomes shoppers to Stuart Weitzman with a refreshing beverage during the Go For Pink! fundraiser, Thursday, Oct. 6, 2016. Photo Credit: Carolyn Mueller
Philly Smith, manager, and Chelsea Oarr, supervisor, in front Sweaty Betty on Greenwich Avenue on Thursday for Go For Pink in Greenwich.
Philly Smith, manager, and Chelsea Oarr, supervisor, in front Sweaty Betty on Greenwich Avenue on Thursday for Go For Pink in Greenwich. Photo Credit: Carolyn Mueller
Greenwich Avenue is decked out for the Go For Pink event on Thursday.
Greenwich Avenue is decked out for the Go For Pink event on Thursday. Photo Credit: Carolyn Mueller
From left, Alison Puleo, a customer, with Gus Garrett, very personal stylist, and Laura Gavey, store manager, the in J. Crew Store on Greenwich Avenue on Thursday for the Go For Pink in Greenwich event.
From left, Alison Puleo, a customer, with Gus Garrett, very personal stylist, and Laura Gavey, store manager, the in J. Crew Store on Greenwich Avenue on Thursday for the Go For Pink in Greenwich event. Photo Credit: Carolyn Mueller
Pink balloons line the storefronts Thursday for the Go For Pink even in Greenwich.
Pink balloons line the storefronts Thursday for the Go For Pink even in Greenwich. Photo Credit: Carolyn Mueller
J. Crew is decked out for the Go For Pink event on Thursday.
J. Crew is decked out for the Go For Pink event on Thursday. Photo Credit: Carolyn Mueller
Adam Gold welcomes shoppers to Stuart Weitzman with a refreshing beverage during the Go For Pink! fundraiser, Thursday, Oct. 6, 2016.
Adam Gold welcomes shoppers to Stuart Weitzman with a refreshing beverage during the Go For Pink! fundraiser, Thursday, Oct. 6, 2016. Photo Credit: Carolyn Mueller

GREENWICH, Conn. — Thursday was a beautiful day to stroll the Avenue and get in some shopping — and help a good cause at the same time.

The Breast Cancer Alliance partnered with Greenwich merchants for the Go For Pink! fundraiser all day. A percentage of proceeds from purchases made at participating stores on Oct. 6 go to the Alliance, which provides seed monies for promising breast cancer research.

Stores and restaurants along popular shopping streets such as Greenwich Avenue and West Putnam Avenue have been participating in this fundraiser for several years. The stores are easy to spot — pink balloons are festooned near their entrances.

"We are a longtime supporter of Go For Pink," said Laura Gavey, manager at J. Crew on Greenwich Avenue. "Everybody's been touched by breast cancer and other cancers. This is a great way to support BCA."

"I'm all for it," said Alison Puleo, a customer at J. Crew. She was picking out clothing with the help of Gus Garrett, a Very Personal Stylist at J. Crew. Garrett had called Puleo to alert her to the Go For Pink! event.

Philly Smith, a manager at Sweaty Betty, enjoyed the morning preparations along Greenwich Avenue.

"It was really cool this morning to see everyone setting up up and down the avenue," she said. "The atmosphere was busy. The balloons and ribbons on the trees look nice and the weather was great."

Some businesses are extending their participation in Go For Pink throughout October. For more information, visit www.bcagoforpink.org .

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