GREENWICH, Conn. -- WGCH Radio 1490 AM Greenwich has been sold to Connecticut-based Forte Family Broadcasting, Inc., ahead of its 50th anniversary, pending approval from the Federal Communications Commission.
The buyer is Rocco L. Forte of Sarasota, Fla. and Lyme, Connecticut. Forte is the former chief financial officer of the Abate Insurance Agency and AIA Risk Services in New Haven.
He has held a variety of executive marketing and advertising positions with the Orion Capital Corp., Fred S. James Co., and The Hartford Insurance Group.
A native of Hartford, he is an alumnus of Hartford Public High School, the University of Connecticut and the University of Connecticut School of Insurance, and has held elective office in the City of Hartford.
A former resident of Hartford, he and his wife now make their home in Sarasota and Lyme.
The station, which turns 50 in 2014, will change hands on Nov. 4.
“I am excited to be able to buy such a heritage station in Connecticut, and look forward to making the 50th anniversary year of WGCH a successful and even more profitable one,” Forte said in a statement. “My love for radio began in college, when I worked both on-air and in sales,” he added.
Current plans are to keep and expand the local news and sports coverage and syndicated talk format.
WGCH airs a news/talk format, broadcasting 24 hours a day at 1490 AM, is licensed to Greenwich and is also part of the Stamford/Norwalk market, reaching Fairfield County, Conn. and Westchester County, N.Y.
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