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Greenwich Merchants GoForPink To Fight Breast Cancer In October

Dr. Barbara Ward, medical director of The Breast Center at Greenwich Hospital is one of the main speakers for GoForPink.
Dr. Barbara Ward, medical director of The Breast Center at Greenwich Hospital is one of the main speakers for GoForPink. Photo Credit: Contributed

GREENWICH, Conn. — About 60 Greenwich businesses will GoForPink Oct. 5 offering discounts and refreshments and raising awareness and funds to eradicate breast cancer.

The special day of shopping, dining and education highlights Breast Cancer Awareness Month in partnership with the Greenwich-based Breast Cancer Alliance (BCA).

Participating merchants will display window signs and donate part of their proceeds to the BCA. Many will extend the benefits through the month and donate items to BCA’s annual luncheon auction on Oct. 26.

“We are so grateful for the overwhelming and passionate support from the community and the large number of merchants who enthusiastically participate in GoForPink,” said GoForPink Chair Loren Taufield. “It is a great day to spend with friends and family to shop, dine and support our generous local merchants partnering with BCA as we rally together towards the goal of a cure.”

Greenwich First Selectman Peter Tesei will kick off the day with a 9 a.m. flag-raising ceremony at Greenwich Town Hall. Barbara Ward, M.D., director of Breast Care Services at Greenwich Hospital, will speak on the importance of making a difference in the fight.

The ceremony will be followed by a 10 a.m. breakfast at Richards featuring a talk by Marisa Weiss, M.D., chief medical officer and founder of breastcancer.org .

Since its inception in 1996, BCA has awarded more than $22 million in grants and is one of the preeminent breast cancer foundations in the country.

To date, GoForPink participants include: Alice + Olivia, Arthur Murray Grande Ballroom of Greenwich, ASHA by Ashley McCormick, Athlete, Barbara Harris Water Jewels, Brooks Brothers, Calypso St. Barth, Carlisle, COUTUREDossier, Crane & Lino, Duxiana Greenwich, Eileen Fisher, Gabby, Gells, Great Stuff, Greenwich Orchids and Fine Flowers, Henry’s Leather Co., Hoagland’s of Greenwich, Hobbs London, J.Crew, J. McLaughlin, Joie, J Papers, Kate Spade, Letarte, Lillian August, Madewell, Manfredi Jewels, McArdle’s Florist and Garden Center, Michaelangelo, Oliver Peoples, Rag & Bone, Richards, Roberta Roller Rabbit, Runway, Simon Pearce, Simon Teakle Fine Jewelry, Sorab & Roshi, Splurge, Steven Fox Jewelry, Stuart Weitzman, Suit Supply, Sweaty Betty, Theory, The Perfect Provenance, Togas House of Textiles, Tory Burch, Velvet By Graham & Spencer, Vince, Vineyard Vines Greenwich, Vineyard Vines New Canaan, Vineyard Vines Westport and Winston Flowers.

Dining options include Eastend, Mediterraneo, Terra, Bistro Versailles, Douro, Le Penguin, Meli-Melo and My Mix Creative Kitchen.

For more information visit breastcanceralliance.org .

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